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Marriott plans to open over 60 new hotels in China in 2021
Published on: 2021-03-05
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Hotel corporation Marriott International announced on Wednesday that it plans to open over 60 new hotels in China in 2021.
 

The operation of these new hotels, as well as Marriott's existing businesses, will prioritize China's domestic market as international traveling has not fully resumed due to COVID-19.

It will cater to holiday travel demands as well as short-distance travel and staycations. The company also plans to incorporate ways to attract younger guests.

Earlier this year, the corporation opened a JW Marriott in Shanghai, making Shanghai the first city in the Asia-Pacific region to have 50 hotels managed by Marriott.

In 2021, Marriott will not only continue to develop in China's first-tier cities like Shanghai but will further expand its market in other cities as well. For instance, 15 new hotels are planned to be constructed in Xi'an, a famous travel destination in northwest China's Shaanxi Province.

Marriott's businesses in China had recovered rapidly since the second half of 2020 due to the country's efficient epidemic control and prevention measures, and about 90 percent of its hotels in China made a profit. Last year, 36 new hotels were opened by the group in China.

万豪国际今年计划在华开业逾60家

在饱受疫情冲击的2020年,万豪国际并没有放缓在中国市场的拓展步伐。去年,该集团在中国区签约酒店75家,房间数量超18000间,今年计划开业逾60家。在实现业务复苏的过程中,万豪国际将重点关注如何增长国内游和休闲游的市场份额。根据中国旅游研究院预计,2021年国内旅游人数将达到41亿人次,国内旅游收入3.3万亿元,分别比上年增长42%和48%。事实上,剔除疫情影响,2019年万豪国际旗下酒店业务数据表明,休闲旅行的增速是商务旅行的4倍。

受上述需求变化的影响,万豪国际试图在“品牌+目的地”布局上更为聚焦。数据显示,目前,该集团旗下度假酒店的数量超过40家,占总量的10%,遍布16个休闲度假目的地。以海南为例,万豪国际在8个湾区运营11个品牌的23酒店。除休闲度假目的地之外,万豪国际在门户类城市也推行城市度假概念的酒店,广深、长三角、北京等重点城市群2小时自驾范围内,布局了杭州滨江世融艾美酒店、小径湾艾美酒店、上海东方美谷JW万豪酒店、北京乐多港万豪酒店等酒店,以期望做强短途周末休闲游板块。

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